An industry figure has highlighted the importance of business data quality within firms’ organisational structures.

Dylan Jones, founder and editor of online data community resource Data Quality Pro, said the first step towards effective business data management is to acknowledge and accept that a problem exists.

“So many companies are in denial and until you can find an example of where data quality is hitting the bottom line in a significant way, you may fail at the first hurdle,” he said.

Mr Jones pointed out that with an area of data quality deficiency identified, firms need to find a sponsor to fund a small, tightly scoped improvement that will generate a positive return on investment within days, not years.

He added that as firms continue to focus on business data quality, they will typically start to develop a data quality culture over several years that becomes second nature at every level of the organisation.

Related Topics: Business Data & Lists