Essential customer advice can be used to help marketers improve their campaigns and offerings, an expert has suggested.

Media Post blogger Ryan Deutsch explained that there are a number of ways in which client feedback can be more effectively integrated into email marketing campaigns.

He suggested that company should assess the needs and requirements of their consumers by engaging with them in the online space via various channels.

Mr Deutsch pointed out that a number of marketers have tended to focus too much of their attention on business data and analytics, leading them to ignore the basic needs of their customers.

The industry commentator’s comments echoe those of direct marketing copywriter and consultant Dean Rieck, who recently said that direct mail is still a highly effective marketing tool.

Writing on the Marketing Profs blog, he also advised marketers to always ask for clients’ email addresses when contacting them offline, so they can use this contact information to lure them online.

Related Topics: Email Marketing