Companies are boosting their use of customer relationship management (CRM) for organising their mailing lists and data lists, new figures suggest.

According to a recent European survey conducted by Gartner, CRM systems are performing better than any other enterprise software applications amid the economic downturn.

Gartner’s report shows that CRM software revenues in Europe will witness a 0.7 per cent growth from last year. CRM analytics, SaaS solutions and e-commerce will also continue to see strong demand over the course of this year.

Last year the recession had less of an impact on CRM software than on other software segments,” commented Chris Pang, principle research analyst at Gartner.

He pointed out, however, that a number of firms will still be testing the waters this year when it comes to deploying CRM use.

“With a slight improvement in CRM software revenues expected this year, respondents still remain cautious about their CRM investments, with 45 per cent not planning to select new CRM technologies in 2010,” Mr Pang explained.

Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing