Firms are now becoming more aware about the need to invest in data security, an expert has said.

David Emms, senior security researcher at Kaspersky, said the increased publicity data loss now receives has encouraged companies to put more thought into how they protect their information and crucial data such as business lists and consumer lists.

Firms are also realising that data breaches could have serious consequences for brand reputation and can cause serious embarrassment.

“No one wants to fall foul of the Information Commissioner’s Office either,” Mr Emms noted.

“The increased profile of data breaches and the loss of data by organisations means that the commissioner is likely to take more notice if a big organisation is involved in a loss of data.”

A recent report by the Direct Marketing Association found that a quarter (27 per cent) of marketers segment their business lists and consumer lists into six or more difference audiences.

Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing
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