Businesses should make sure they conduct adequate risk assessments and guarantee they have an effective disaster recovery plan in place, an expert has said.

Industry specialist William Hughes said that many firms simply talk about “organisational resiliency” versus disaster recovery but do not extend their thoughts to what they will do in the event of an extraordinary situation.

Speaking to Search Disaster Recovery, he urged marketers to focus specifically on the key scenarios that are likely to have an impact on their business and devise a backup plan to tackle those situations.

Firms were also advised to make sure that business continuity plans should be an important part of any dialogue, as companies continue to develop their disaster recovery plans to look after their data lists and consumer lists.

A recent poll by Kognito found that two-thirds (65 per cent) of companies questioned said business intelligence implementations are too expensive, with one in four companies having spent more than £1 million on implementations alone.

Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases

Related Topics: General Marketing