Franking machines can be used to improve business data hygiene and keep mailing lists clean, it has been suggested.

According to Neopost, franking machines can be used to print addresses on direct mail packages and those that are undeliverable can be returned free by Royal Mail, which allows firms to know which details need to be removed from data lists.

The firm also pointed out that franking machines also help cut costs of direct mail campaigns by almost a third (32 per cent).

“Today, every little helps when it comes to promoting brand,” Neopost said.

“A franking machine allows a business to add sales messages to mail, helping to boost revenue and generate brand awareness.”

The firm pointed out that franking systems also add an extra dimension to a marketing campaign and makes content look professional and business-like.

“By adding a company name and logo to outgoing mail, brand [image] can be reinforced with every item of post sent,” Neopost added.

According to the recent Brand Keys 2010 Customer Loyalty Engagement Index, consumers now place an ever increasing importance on good value for money.

Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing

Related Topics: Business Data & Lists