Growing businesses using email marketing as part of their strategies during the coming year have been told that they are in the best position.

According to Stephanie Miller of MediaPost, firms that are still in the early stages of their email marketing drives have a greater chance of impacting positively on their reputation.

The email marketing expert says that those who conduct their campaigns in the most effective manner can build their “send reputation”.

She explained: “The rewards for good practices are stronger.

“Marketers with good sender reputations can qualify for receiver and third party whitelists, which can provide higher inbox placement as well as images and links on by default.”

A recent study conducted by the Yellow Pages Association discovered that many emerging companies are not taking advantage of outside help when it comes to planning their direct marketing initiatives, which often include direct mail.

Some 62 per cent admitted that they did not seek the assistance of marketing professionals and worryingly, over one in four do not use any method of measurability in their marketing activities.ADNFCR-8000151-ID-18958870-ADNFCR

Related Topics: Email Marketing