Search engine group has undertaken an extensive but secretive marketing campaign with the hope of making up some ground on Google’s dominance.

Having initially not given its name to the ‘Stop the Online Information’ posters which have recently been seen on London Underground trains and stations, has disclosed on its website that it produced the adverts.

According to Jim Lanzone, chief executive of Ask, the adverts were created as a result of consumers “giving little or no thought” to the type of search engine they use.

He said that with almost two-thirds of web browsers in the UK not giving prior consideration to their choice of search engine, he wanted people to “explore new options”.

He added: “So, we’re raising the issue in a tongue-and-cheek fashion…We’re certainly not saying Google has done anything wrong in the process.”

However, the advertisement, which is set to be rolled out on radio, television and further billboards around the country, appears to have confused a number of bloggers.

Google is believed to have a 75 per cent market share among search engine groups in the UK.ADNFCR-8000151-ID-18090557-ADNFCR

Related Topics: General Marketing