A new mobile marketing concept where television screens are attached to people clothes will be debuted in a number of UK shopping centres.

The outdoor media concept will be manufactured by Adwalker and follows a new three-year revenue-sharing access with the media and promotional activities firm Brandspace, reports the website Mad.

More than 100 UK shopping centres, including Bluewater in Kent, will see staff wearing the Adwalker digital wearable media platform and BSkyB has reportedly already shown interest in using the marketing platform for Father’s Day.

Simon Crisp, Adwalker CEO, said: “This is yet another major deal we have signed enabling Adwalker to deliver its wearable media services within locations of high demographic and lifestyle value on behalf of our clients.”

BSkyB plans to use the concept of ‘human TVs’ to drive shoppers into a promotional area for the company to sell its Sky installation and subscription package.

Related Topics: General Marketing