Direct marketers can expect a more in-depth service from list providers they do business with.

This has been suggested by two senior industry figures, commenting in a recent issue of DMNews.

Jay Schwedelson, president of Worldata Research, told the publication that marketers now expect more help with their campaigns, rather than just the provision of business lists.

“If you are a list company and that’s all that you do, you are in bad shape now,” he said.

This view was backed up by Chris DeMar¬tine, who is director of business development for Nextmark, a US firm which indexes over 74,000 mailing lists.

He commented: “List companies have become much more well-versed in providing marketing strategy, rather than just offering list recom¬mendations.”

Adding: “A list broker today has a lot more to know.”

In other direct marketing news, experienced copywriter Karren Gedney has told BrandWeek that social media campaigns can be promoted within letters and emails.ADNFCR-8000151-ID-19129656-ADNFCR

Related Topics: Business Data & Lists