Asking sales leads “the magic question” is a sure-fire way to generate increased consumer interest, an expert has said.
According to Neil Baron, managing director of Baron Strategic Partners, the magic question is that one query which captures the attention of an email lead and gets them to want to know more.
Writing for the Fast Company, Mr Baron explained that a typical magic question begins with a short story describing how a marketing company has developed a new product that has helped a leading firm achieve a number of benefits.
The story will then proceed to go in for the “sales kill” by asking prospective leads if they would like to learn how these business achievements were attained.
“If phrased properly, the prospect can’t help but say yes,” Mr Baron noted.
“You have now grabbed their attention and gained their implicit permission to continue to ask more exploratory questions.”
Liz Love, managing director of Z-Card, recently highlighted the benefits of a cross-channel marketing strategy using print-based and digital platforms.