Marketers are confident about the state of their mailing lists and their business prospects over the next 12 months, new research suggests.
According to the Chartered Institute of Marketing’s (CIM) latest Marketing Trends Survey, almost three-quarters (72 per cent) of UK marketers believe there has been a fundamental shift in their customer’s spending patterns since the start of the recession.
More than a third (36 per cent) said the economic downturn has opened myriad opportunities for their companies – up from 28 per cent during the earlier part of the year.
The report also found that marketers across the country are increasingly upbeat about the industry’s prospects, with 51 per cent confident that the economy is on the road to recovery.
David Thorp, director of research and professional development at the CIM, said: “It’s good to see that marketers are responding to customer needs by changing their products and services.”
A recent report conducted by MarketingSherpa found that two-thirds of marketers say their opt-in email lists are expanding at a steady rate.
Posted by Julie Knight, Managing Director General Marketing, Industry News