Some email marketers are still failing to ensure that the content they send is appropriately worded for their target audience, an expert has suggested.

Writing for Brick Marketing’s Email Marketing Journal, Nick Stamoulis maintained that not all content sent to clients is reader friendly and writing like a “university English professor” is likely to turn off younger consumers.

Similarly, pitching content at a childish level can offend readers and cause them to ignore such promotional messages, Mr Stamoulis warned.

“Your email content needs to be written at a level that is easy for your readers to understand and enjoy. That way they’ll keep opening your emails … as long as the content is good,” he commented.

According to the Direct Marketing Association, marketing professionals should ensure that their messages are appropriately targeted to their consumers, as reaching the correct audience in a relevant way is “essential” to campaign success.

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Related Topics: Email Marketing