Companies are increasingly outsourcing their database administration functions, a new report shows.

Figures from the Independent Oracle Users Group’s (IOUG) Data Security 2009 study found that there has been a 40 per cent increase in database administration outsourcing over the past year.

The figures suggest that many marketers may be resorting to third parties to help them organise their business data lists as part of cost cutting measures amid the economic downturn.

Business data experts are also being urged to do more with less because budgets are being trimmed, the report found.

This is resulting in the outsourcing of database administration and organisation of mailing lists and consumer lists to IT industry experts to help take on the burden of significant numbers of databases.

IOUG’s survey found that 42 per cent of firms surveyed manage more than 100 databases, while 20 per cent manage in excess of 500 databases.

Writing in ITWales.com, Andy Thorpe, customer accounts manager at Pure360, recently advised marketers to maintain good relationships with their clients in order to prevent mailing list attrition.

Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases

Related Topics: General Marketing