Postal services in the UK and US have faced disruption in recent
weeks, but marketers are responding with innovative methods to continue issuing marketing material.

In the UK, the Communications Workers Union (CWG) claims 98 per cent of its members are taking part in strike action across the country.

While some backlog of post has occurred, Royal Mail argues that 80 per cent of its work force has ignored the strike and less than two per cent of mail is delayed.

In the US, the postal service has increased their charges so marketers have responded with innovative methods to cut costs and boost returns on investment.

Most are advocates of carrying out a full data audit to make sure there is no waste in direct mail operations.

By maintaining a high level of data quality, companies can reduce the risk of information being sent to out-of-date or incorrect addresses, saving money and boosting the potential return on investment.ADNFCR-8000151-ID-18234314-ADNFCR

Related Topics: General Marketing