Marketing campaigns are helping pub operators recover during the tough trading times brought about by the UK-wide recession, it is revealed.

According to the monthly Coffer Peach Business Tracker, sales at 13 major pub and restaurant chains were up by one per cent in the month of July, compared with the same period in 2008.

“The results confirm the continuing trend for bigger players to outperform independent operators and to gain market share, with total sales up 4.6 per cent against 2008,” said Peter Martin, founder of the Peach Factory, which conducts the study.

“Their focus on improved marketing, promotions and delivering value is having an undoubted impact on the top-line.”

Earlier this month, Mike Colling of Colling & Co tells Third Sector magazine that direct response media campaigns can give certain organisations a boost.

However, he warned that this technique would not be appropriate for everyone and said that different types of firms and charities should consider different approaches.ADNFCR-8000151-ID-19316328-ADNFCR

Related Topics: General Marketing