Marketscan, the data solutions expert, has announced the launch of a brand new tool for ordering consumer data online.

With the same attention to quality that customers have come to expect, this powerful new tool from Marketscan gives access to one of the UK’s largest authoritative consumer databases, ever – over 42 million records, classified across variable datasets. The database is complemented by a powerful geo-demographic classification system which has been built using actual data and not market research.

Customer car ownership, interests and hobbies, finances, health and fitness activities are just some of the ways data can be filtered for any postcode, town, county or radius. In addition, free selections are included in the rental and purchase cost as well as free suppression against the Mailing Preference Service (MPS).

Many people can find database searches bewildering, but this new tool with its intuitive tree and tab controls is designed to make it easy for those with no prior experience to sign on and start searching. Data is instantly downloadable and no minimum order is required.

An ingenious feature allows details of previous orders to be excluded and a clear breakdown of costs and statistics obtained. For those still uncertain, there are free samples of the selection available.

Commenting on its launch, Marketscan’s managing director, Julie Knight, stated: “Our consumer data online ordering tool has, like our business data online tool, been designed with the user in mind and will be invaluable to anyone targeting consumers regardless of the size of their campaign.

“It’s simple to use, doesn’t require training, nor is previous experience necessary. Data is available to download instantly and there is no minimum order charge.”

Visit the Consumer Data Online link at www.marketscan.co.uk to start building your selection now and find out just how easy it is.

Note to editors March 7th 2007
Marketscan’s goal is to provide smarter data solutions, by the intelligent use of their master databases. Their “Megabase” contains over 3.4m business records and its consumer counterpart, “Powerbase”, over 42m records. These databases play a key reference role in providing data, hygiene and analytics for business and consumer markets in a way that brings customers back again and again.

Marketscan is a founder member of the DMA (Direct Marketing Association), an Investor in People and subscribes to the MPS, TPS, FPS, CTPS and other consumer and business mailing opt-out lists. It is also a winner of the 2006 UK Mail Awards.

For further information about Marketscan’s Consumer Online Ordering tool, please contact Matthew Collins on 01243 791713 or visit www.marketscan.co.ukADNFCR-8000151-ID-18082444-ADNFCR

Related Topics: General Marketing