Microsoft sites could become a more attractive proposition for marketers in the future as the US giant announces plans to shift to a business model more closely tied to advertising revenues.

Steve Ballmer, chief executive of Microsoft, revealed that the company wishes to focus upon improving the quality of search engine results.

“Really getting a clear direction of how we embrace, compete [and] extend advertising as a business model – that is a primary issue for me and it extends across the product line,” he said at the launch of Windows Vista.

According to him, approximately 50 per cent of web searches do not achieve the result required by the browser and suggested that Microsoft would investigate methods of remedying this situation.

If these words do lead to a direct change, this is likely to be of massive interest to online marketers due to the overwhelming presence of Microsoft in software and on the internet.ADNFCR-8000151-ID-18049735-ADNFCR

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