The majority of internet retailers plan to purchase e-commerce applications or services, Internet Retailer’s latest survey reveals

According to the report’s findings, 72 per cent of internet businesses plan to buy new applications of services this year, with top spending priorities including replacing outdated e-commerce platforms (28 per cent of firms).

Miscellaneous applications cited as a priority by 20.5 per cent of respondents, followed by content management systems (11.9 per cent), web analytics (11.8 per cent), order management systems (8.2 per cent) and site search software (6.8 per cent).

The survey also found that 73.6 per cent of firms plan to increase their e-commerce technology budget by 15 per cent or less, compared to just 49.4 per cent of firms at the last survey.

Web retailers are also keen on implementing a range of features including customer reviews, inventory availability tools, blogs, forums, videos and Web 2.0 technology, the survey found.

Related Topics: General Marketing