The Direct Marketing Association (DMA) has appointed a new manager for the north of England who will play a part in promoting the organisation’s new environmental guidelines.

Suzanne Kay took up her post earlier this month and will provide training and support for all 130 DMA members based in the north.

Ms Kay will be responsible for organising training and development courses and implementing the DMA’s nationwide strategies such as the PAS 2020 green standard.

Commenting on her appointment, she said: “This is an exciting time to join the DMA. Even though the north is home to a wealth of creative and marketing talent, successful DM practitioners and service providers, the current economic climate is proving tough for many firms.

“I will be responsible for ensuring that members utilise the full range of benefits that the DMA offers to win business, retain clients and develop staff to keep a competitive edge.”

The DMA launched its PAS 2020 specification in January in order to provide a way of measuring the environmental impact of direct marketing campaigns. It suggests that a ‘call to recycle’ action is placed on marketing material sent to customers as part of direct mail campaigns.

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