A new website has been set up to pay people for reading targeted email in return for supplying valuable consumer information.
The US site, which could soon have British consumers signing up, Boxbe.com charges marketers to contact consumers, with the claim that users will only receive genuine emails and not spam.
“Frankly, they’d rather pay the people they’re trying to get as customers,” said Thede Loder, Boxbe’s co-founder and president.
“It’s a much [friendlier] introduction when the first communication you have from a marketer or advertiser is money in your bank account.”
This system highlights the growing realisation amongst marketers that any campaign needs to effectively target the right consumers to succeed.
Only launched last month, Boxbe claims to have major brands as well as direct marketing agencies and if the system proves successful, it could spread around the globe soon and reach the UK, which has a similar response to email marketing as the US does.
Mr Loder also claimed that the system allowed firms to reach consumers who would normally ignore click-through and other online ads.