Newspaper sales fell sharply in November this year, largely due to competition from television news channels, PDAs and the internet, new figures have revealed.
According to the latest ABC figures, there has been a five per cent drop in circulation of popular dailies over the year, with November the worst monthly total this annum.
The daily market fell by 3.7 per cent overall year-on-year, with mid-market dailies sales down by 2.2 per cent and quality dailies sliding 2.5 per cent, the Guardian reports. Sunday newspaper sales also dropped significantly, down by 6.2 per cent over the year to November 2006.
British newspaper sales have been in decline for several years, but still remain a popular option for advertising, particularly in glossy Sunday supplements.
However, the number of cut-price sales of newspapers is on the increase in Britain, with 22 per cent of the Sun’s total UK sales for November at below cover price, with the Star shifting 36 per cent of its copies this way.
Yet the number of subscriptions rose, with the Daily Telegraph now selling over a third of its papers in this manner.
The findings follow several years in which several newspaper groups report a slowdown in advertising sales.