Most people prefer companies to communicate with them by post rather than via the internet, a new survey has found.

According to research by Dublin-based consultancy firm Amarach, 70 per cent of the 1,000 adults questioned said they prefer offline mail to communication through the internet and gave direct mail a trust rating twice that of telemarketing.

Some 61 per cent of respondents said they read all the direct mail they receive, although 59 per cent said they had a “negative” feeling towards direct mail.

Over half of those questioned (54 per cent) said they feel they receive “too much” direct mail; 70 per cent deemed most of the mail they received as “irrelevant”, while 80 per cent believe direct mail should be “limited for the environment”.

However, 67 per cent of people read their post “straight away”, while 48 per cent of respondent said they “enjoy” reading their direct mail.

Speaking to the Irish Independent, Amarach chief executive Gerard O’Neil said that the biggest problem facing consumers is the “bombardment” with irrelevant direct mail.

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Related Topics: Direct Mail