Marketers within the B2B sector plan to increase their marketing budgets over the next year, according to new research.
The 2008 Marketing Priorities and Plans survey by BtoB magazine found that 60.1 per cent of marketers plan to increase their overall marketing budgets in 2008.
The largest boosts in budgets will be seen in online marketing, with 79.1 per cent of marketers planning to increase their online budgets next year.
This figure is up from the 75.6 per cent of marketers who planned to increase their online budgets in 2007.
Among the online areas that will see increases next year are web site development (cited by 74.0 per cent of marketers); e-mail (70.1 per cent); search engine marketing (64.3 per cent); video (39.5 per cent); web casting (39.1 per cent); banners (36.4 per cent); sponsorships (29.6 per cent); and social media (26.2 per cent).
In 2008 direct mail is expected to continue to see growth with 40 per cent of respondents planning to increase their direct mail budgets, down slightly from 50.2 per cent last year.