Google will make another foray into online marketing this week as it will begin distributing online video advertisements.

The move is being read as significant of Google’s intentions to diversify into wider forms of internet marketing with a possible shift into television commercials even being touted.

Google is a leader in the search engine market and by incorporating video advertising is intending to capitalise on what is a very popular domain for marketers to display products.

The search engine giant’s shift to video advertising is mirroring the success that online marketing has enjoyed across the globe – the sector grew by 30 per cent to $12.5 billion last year.

Google first began displaying graphical adverts two years ago and has begun to integrate print and radio marketing campaigns over the last 12 months.

The site’s InsideAdwords blog wrote: “Unlike some intrusive advertising, users will have complete control.

“When a page loads, only a static image will be visible; the video will not start playing until the user initiates it. He or she will be able to advance the video, pause it, adjust the volume or click through to advertiser’s site.”
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