Video will increasingly be used as an online marketing tool, new research shows.

A study conducted by eMarketer reveals that by 2013, spending on online video marketing will account for 11 per cent of web marketing spend.

Growth of around 125 per cent was recorded in the sector last year, the publication reports, noting that while expansion will not be on the same scale, growth is expected to stand at around 40 per cent for three years.

Online video marketing already has a lead over television in one measure: ad spending per hour viewed, eMarketer claims.

And while this new form of online marketing is unlikely to dethrone other forms of marketing in the near future, author of the Digital Video Advertising: Where’s the Money? report David Hallerman said that this form of marketing is likely to continue to grow.

Other forms of marketing are also more frequently being used by B2B marketers. Social media in particular is increasingly being used to help with new campaigns.ADNFCR-8000151-ID-19307992-ADNFCR

Related Topics: General Marketing