Firms offering direct mailing services could learn more about the sector by taking part in an online discussion next month.

Run by the Print Concierge and hosted by marketer and author Jon Goldman, the webinar will focus specifically on direct mail and is scheduled to take place on September 29th.

Lee Weiner, chief executive officer of the Print Concierge, said: “This webinar offers practical, easy-to-follow advice any size business can use to dramatically improve their response rates in direct mail campaigns.”

Topics for discussion will include how to generate more leads, secure ongoing customer loyalty and increase sales and brand recognition.

The seminar is free to join and those interested in getting involved can register on the firm’s website.

Earlier this week saw businesses urged not to neglect traditional mailing campaigns.

According to Judy Kirkland, co-founder of EchoPoint Marketing Partners, firms that only focus on online strategies are in danger of losing a valuable source of revenue.

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Related Topics: Direct Mail