Strategies involving opt-in email marketing help improve customer interaction and Return on Investment (ROI), according to one specialist company.

Email marketers Digital Fire says it makes sense to give customers the chance to allow permission for adverts relating to products.

Opt-in data the produces a higher quality of consumer mailing lists, with the knowledge that individuals have requested to find out more about a product.

According to Digital Fire, such information “[enables] brands to target their exact audience at a fraction of the cost of above the line media,” the company believes.

Data list providers have built relationships and trust with their consumers over time; therefore responses are high and opt-out rates low.”

Marketing company recently announced the addition of 70 million opt-in email addresses from the consumer market to its database.

Related Topics: Email Marketing