Effective data organisation is the most important element for successful direct mail services, it has been claimed.

According to Mailing Systems Technology, ensuring data used for direct mailing services is correct and organised is vital for all companies who use such systems to communicate with both individual customers and other businesses.

In an article quoted by Experian QAS, the organisation states: “Clean data is a fundamental prerequisite for economical and efficient implementation of any business-to-customer strategy.”

Mailing Systems Technology continues to suggest that investing in technology to improve the efficiency of direct mail services therefore makes good business sense for many companies.

It adds that effective direct mail services can also help companies reduce the costs of their marketing budgets, the website states.

Mailing Systems Technology was established as a magazine in 1998 with the purpose of disseminating information to US mail centre professionals and was followed by a website in 2000.

Related Topics: Email Marketing