The possible sale of a minority share of Royal Mail to the private sector could have implication for direct mailing services.
Any sell-off would have implications for the Postcode Address File (PAF), an essential database which includes every postcode in the UK.
In a recent government report on the Royal Mail, the PAF was not mentioned, leaving many to mull over the possibilities regarding this important information.
According to the Guardian, the Direct Marketing Association’s director of media channel development, Robert Keitch, has suggested that it would not be a good idea to raise the prices charged to direct mailing services for use of the PAF.
“Raising PAF prices would make it harder to check addresses and increase the need for manual checks by postal staff,” Mr Keitch is said by the newspaper to have suggested.
The PAF includes over 28 million British addresses and can be a useful tool in forming mailing lists.