In a world where email volumes sent and received are getting larger every day, email marketers must adopt a new approach where personalisation is key, according to one insider.

Richard Gibson is an email marketing expert from the Direct Marketing Association’s Email Marketing Council’s Benchmarking Hub and he firmly believes that email is an advertising medium worth perusing.

Writing in Technology Weekly magazine about how you can optimise your email campaigns, he states that to stand out from the crowded inbox, emails must be content dynamic and personalised, as well as being entirely deliverable.

Mr Gibson writes: “Email service providers are reporting some very high delivery rates with three quarters of those surveyed achieving delivery rates of over 91 per cent.”

In order to achieve this target email marketers have been making sure that their domain key is registered and always filling in their sender ID when embarking upon mailing campaigns.ADNFCR-8000151-ID-18139046-ADNFCR

Related Topics: Email Marketing