Business-to-business marketers eager to find out how direct mail is being used throughout the business world may be able to gain some insights from a newly-released publication.
The 2009 Worldwide Direct Mail Advertising Industry Report from Research and Markets claims to comprehensively cover the world’s main direct mail markets.
As well as an overview of the UK’s direct mail sector, Japan, China, India, Russia, Canada, Mexico, Brazil, Argentina, UK, France, Germany, Italy and US are also included in the paper, as part of 47 nations examined.
Analysis includes industry sales over a five-year period, as well as an industry definition in each country.
Direct mail is broken down into sub-categories such as “mailing services, mailing list services and brokers”.
Employment within the direct mail industry is also looked at by the authors.
Also included are “2009 current and 2010 forecast estimates on the size of the industry”.