Figures compiled by the Direct Marketing Association (DMA) have shown that Tesco, Boots and Argos have been found to have the most successful email marketing campaigns.

The research revealed more than 60 per cent of respondents for these firms were inclined to respond to or forward their email correspondence due to its informative and worthwhile content.

Chris Combemale, executive director of the DMA, said: “The consumer has been clear in telling us what they like, what we’re doing well and where we need to improve … As the most established digital channel, email understandably enjoys the highest degree of consumer confidence.”

Elsewhere, a recent blog post on Drop Ship Access claimed the uptake of email marketing initiatives could have a positive impact on the bottom line for firms.

The unnamed blogger stated that email marketing offers the highest return on investment of any marketing technique and can be a significant bearing on creating a buzz about a company or product.

Posted by Daryl Jay, Business Development Director – Sales, Industry News, General Marketing

Related Topics: Email Marketing