Integrating the disparate channels of a multifaceted digital marketing strategy will be the topic of the hour at the eTail conference in London this June, where executives from the online retailing sector will explore how to give customers a comprehensive and personalised experience.

Consistency and data integration across website channels – including blogs, RSS feeds, live chat, and podcasts – will be a key conversation driver among conference delegates, all with an eye to elucidating the broader and more fundamental question, how to make e-marketing more efficient.

Challenges in exploiting new technologies, particularly in the light of the introduction of web 2.0, will be another hot topic, conference organisers anticipate.

Designing sites which are attractive, easy to navigate, and interactive, ensuring that customers are engaged on a one-to-one basis, will also be on the agenda, inviting industry insiders to share insights and learn from keynote speakers such as CEO Ian McCaig, who will explain how his customers move from being passive buyers to active partners.

Related Topics: General Marketing