Royal Mail is to offer reductions to firms that conduct their direct mail campaigns using material which meets the company’s environmental standards.

A direct mailing service named Sustainable Mail will be operational from April this year.

New criteria has already been laid down by Royal Mail to firms wishing to enjoy the cut costs that their choice of packaging could bring.

Along with the British Standards Institute (BSI), Royal Mail has developed a new environmental standard for direct marketing, which it has named PAS 2020.

“Royal Mail is committed to helping businesses improve the environmental performance of their direct mail campaigns and in April we plan to launch a new product that will help firms reduce waste, improve recyclability and the sustainability of their direct mail activities while saving them money,” Royal Mail’s head of environmental solutions Matthew Neilson told Precision Marketing.

Two specifications of sustainability are catered for – entry level and intermediate level, with both standards being subject to the PAS 2020 guidelines.

The launch of the product is subject to a consultation by mail industry watchdog Postcomm.ADNFCR-8000151-ID-18966313-ADNFCR

Related Topics: Direct Mail