New research reveals that most consumers and sales leads seem responsive to permission-based email marketing content.

According to a study conducted by ExactTarget and CoTweet, 93 per cent of online consumers aged 15 and older receive at least one permission-based email per day, making them fit into the category of subscribers.

The data revealed that those aged 18 and over have higher subscription rates than younger demographics, whose subscription rates hover around the 68 per cent mark.

More than half (58 per cent) of online consumers said they start their day by checking their emails, while 88 per cent of online consumers said they check their email at least once every day.

Meanwhile, one in five (20 per cent) respondents said they start their day on an online search engine or portal.

The report’s authors pointed out that email consumers are primarily looking for product information more than social interaction with a brand, while those who frequent social networking sites such as Facebook are mainly in search of entertainment.

Related Topics: Email Marketing