Businesses are enjoying improved results from search engine marketing initiatives, a new study into the sector has revealed.

New statistics compiled by US-based Efficient Frontier for its UK Search Engine Performance Report marketers saw their return on investment rates (ROI) rise by 25 per cent over the first three months of this year alone.

This is despite the fact that advertisers cut their budgets by an average of 10.5 per cent over the same period as they looked to reduce overheads in the current economic climate.

These findings were based on an analysis of around seven billion web impressions recorded across a number of business sites, with the company’s president and chief executive David Karnstedt believing that these figures show that the future is bright for online marketing.

“We believe that ROI will continue to be a priority for advertisers as they seek greater efficiencies in keyword marketplaces,” he said.

“This trend, coupled with increased search volume, represents a significant opportunity for advertisers to gain market share in key categories and obtain additional, valuable traffic at a discounted price point.”

This follows on from a recently-published report by Juniper Research, which concluded that the amount being spent on mobile advertising continues to remain steady.
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