A marketing expert has made his claims for 2007, saying that there will be growing demand for agencies with a mix of natural and paid online search.
Rob Garner, senior strategic planner for interactive marketing and search agency iCrossing, said that education on search use will increase, to gain staff who are better at getting results.
“Whether you are handling search in-house, or working with an agency, search training helps you understand what you’re trying to achieve in both paid and natural search, and helps break down the barriers that often impede search performance,” he stated in Media Post.
In addition, he expects websites to become much more user friendly, giving better experience and navigation to users, albeit at a cost of visibility and performance.
One major change that Mr Garner expects to happen in 2007 is that users will have a greater impact on algorithmic search results.
“Expect to see at least one rollout of user-impacted results from Yahoo in 2007, with Google holding out longer to ‘officially’ add it to the mix in 2008,” he wrote.
Due to these changes in 2007, Mr Garner claims that now is a historic type for digital marketing, meaning that firms should be even more sensitive to changes than ever before.