Courses are available for small and medium sized enterprises (SMEs) seeking to improve their online marketing, it has emerged.

A number of internet workshops based on the subject of moving to ebusiness are scheduled to take place across a number of venues in the west midlands that have been organised by the Birmingham City University Technology Innovation Centre (TIC), the Birmingham Post reports.

The classes seek to provide assistance and knowledge on the use of online creative, media and e-business technologies for the benefit of business owners, sales and marketing managers, and entrepreneurs, the article notes.

Co-run by ITS (WSI), the programme intends to tackle the fact that most SMEs are unaware of the common mistakes businesses make via the internet, company official Mal Purewal told the newspaper.

“Our objective at these classes is to interact with local businesses and educate them on how they can steer clear of these obstacles and ensure their web solutions make them money,” he added.

The Direct Marketing Industry generated £125 billion worth of sales and contributed £43.7 billion to the UK economy in 2006, according to the Direct Marketing Association.


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