Companies looking to boost responses to email marketing and promotion schemes may want to consider including social buttons, following the release of new figures.

Research conducted by email marketing firm GetResponse found that the inclusion of three or more social buttons, such as MySpace and LinkedIn, boosted the clickthrough rate for direct email marketing by up to 55 per cent.

The ‘Email Marketing and Social Media Integration Report’, found that on average the inclusion of social media buttons produced a 30 per cent higher response rate to direct email marketing material than to those without the facility.

According to the report, direct email marketing containing a Twitter sharing option is the most effective single social media button for generating a response, increasing clickthrough rates by 40 per cent on average.

GetResponse is an email marketing solutions firm which provides publishing and hosting features, and has in excess of 100,000 active accounts.

Related Topics: Email Marketing