The need to carry out proper, lawful telemarketing practices has been demonstrated through as a High Court finds a firm guilty of lying to its customers.
A company trading under various names, including Satellite Direct and Skycare, was taken to court by Sky after selling warranties to customers who mistakenly believed they were entering into a deal with Sky itself.
Mr Justice Briggs found that one of the sales techniques used by staff amounted to a “blatant lie” and accused the company of failing to inform its customers that the warranty they were purchasing was not provided by Sky, the Guardian reports.
“The transcripts show numerous instances where… the transaction completed without the sales agent putting right the customer’s misapprehension,” the judge said.
Some 400,000 customers were thought to have signed up with the company, which made up to six million calls a year.
The court case is reportedly the first in the UK to consider the mis-selling of services through telemarketing and will do nothing to alter the marketing method’s public perception. Firms such as the one in this case can tarnish the reputation of the industry, which, if done with well researched data, can provide quality results from customers.
Defendants in the case, all of whom denied the allegations, will return to court on February 12th to discover their penalty.