Testing email marketing campaigns before their mass release is “key” to their success, businesses have been told.

Writing for netimperative, Marc Morris, eMarketing specialist for Premiere Global Services, said testing can highlight any errors featured in messages and other issues concerning rendering.

He said often problems can arise from not checking through messages before sending them.

Email newsletters that are full of errors and mistakes will be left unopened, deleted and reflect badly on the brand,” he wrote on the website.

In addition to this, Louise Rijk, the vice-president of sales and marketing at Advanced Media Productions, recently highlighted the importance of the subject line and said it can be “the most important” in influencing people to open messages.

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Related Topics: Email Marketing