Style and content must work in harmony if your e-marketing strategy is to work effectively, online marketing firm MediaCo has stressed ahead of the mad.co.uk search engine marketing conference in London this week.

Building an eye-catching, easy-to-use design capitalises on your first opportunity to hook your customer’s interest and ensure their first interaction with you is a positive one, mad.co.uk recommends.

But design won’t take you far unless your copy is persuasive – not overblown, just believable, with plenty of detail thrown in to illustrate in concrete terms what your customer could gain.

Giving users tools they can share with others is the ideal way to generate word-of-mouth, meanwhile, which creates the offline buzz about your product and brings new customer potential online.

Finally, it is critical to play the search engine optimisation (SEO) game effectively, thoroughly researching the different ways the major search engines such as Google or Yahoo work, before investing in an SEO strategy which will attract a higher volume of traffic to your site over the long term.ADNFCR-8000151-ID-18079305-ADNFCR

Related Topics: General Marketing