A new look Conservative Party will market themselves through the use of a technologically-savvy young Googler, according to reports.

The move is significant of the importance that internet marketing and advertising now holds as the medium spreads into the cut throat world of politics.

Sam Roake, who formally worked at Google as a “maximiser” writing copy for online advertisements, will now be working for the Conservative party in an effort to develop its web strategy and reach a host of younger voters, reports the Financial Times.

The appointment is something of a coup for the Conservative party and follows similar successful internet campaigns by other US political nominees.

Francis Maude, the Conservative party chairman, was upbeat about the effect that internet advertising and marketing could have on the party.

He said: “You’ve got to be very open and very confident and take risks and not think that you can control everything. We’re pretty cool with that.”

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