Car manufacturer Toyota is to launch a new direct mail campaign encouraging drivers to test its new models.

Potential car buyers looking to purchase between August and December are to be targeted by the advertisements, created by marketing agency Kitcatt Nohr Alexander Shaw.

Cars featured in the new range include updated versions of the Aygo and Yaris models, in addition to new vehicles Avensis, iQ and Urban Cruiser.

The flyer, aimed at those aged between 45 and 64, includes the strapline: “Unveiling our new range with Toyota Optimal Drive as standard.”

Incentives offered to consumers include £1,000 discounts on selected vehicles and a Marks & Spencer voucher for those who take a test drive.

Earlier this week saw Cadbury announce it is to use direct mail marketing to help launch a new chewing gum.

The new £3.5 million campaign for Trebor Extra Strong Gum was created by advertising agency Fallon.

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Related Topics: Direct Mail