A new feature is being marketed by one firm which looks set to simplify the implementation of direct mailing services.

Postcard Marketing is now allowing its customers, including firms implementing business-to-business marketing strategies, to create, deliver and track its campaigns from a desktop.

The company claims that campaigns can be initiated within ten minutes, before being tracked at any given time.

Travis Batting, President of Postcard Marketing, commented: “It’s our job to help small and medium businesses stand out in the mailbox.

“We know that our products are not only the very best available but also that we listen to our customers. As a result, we will continue to refine our products and services to meet their needs now and in the future.”

Another feature offered by the company is the provision of free analytic tools which allow users to work out their return on investment from initiated campaigns.

Related Topics: Direct Mail