Spending on advertising in the UK rose by 1.8 per cent in 2005 when compared with the 2004 figures, according to a new study.

The data is from a European Advertising and Media Forecast Datebook report and also predicts that the ad spend would grow by a further 2.6 per cent this year, reports website Mad.

A recent Bellwether Report for the Institute of Practitioners in Advertising (IPA) showed that that the advertising budget for 2006-07 looked set to be sedentary and there were to be continued cuts in media budgets.

In 2004 the total marketing spend accounted for 37 per cent of companies’ media budgets compared to 33 per cent in 2005.

Interestingly, another survey published by the World Advertising Research Centre in partnership with the Advertising Association has stated that UK advertising expenditure will outstrip that of the US and Europe.

Related Topics: General Marketing