The New Year will see an increasing number of firms use cloud computing for their data lists and mailing lists, a new study suggests.

Research conducted by Logicalis found that cloud computing will be the second most popular platform in 2010, behind Web 2.0.

Most respondents said they prefer cloud computing systems because they are flexible, scalable and make IT costs more predictable.

Adam Bosnian, vice-president of products, strategy and sales at Cyber-Ark, said almost any size of organisation can use public or private cloud resources to enjoy significantly enhanced economies of scale.

He added: “Cloud computing allows users to effectively rent storage capacity according to their needs, this makes data centres – the places where internet information is stored – more efficient because in a non-cloud infrastructure only a percentage of data storage resources are typically used.”

According to Gartner’s Hype Cycle Special Report for 2009 many firms are interested in using cloud computing because it allows them to use their IT in the most effective way.

Posted by Matthew Collins, Technical Director – IT Data Cleaning, Hygiene, Analytics, Databases