Some 25,000 consumers will be targeted by Volkswagen’s new promotion campaign for the Scirocco sports coupe.

The German car manufacturer has appointed Proximity London to put together a direct mail pack and use direct mailing services to advertise the revival of the model, which was first launched in 1974.

In an attempt to make a statement to style-conscious customers, the pack features a series of everyday objects before revealing the new vehicle.

“The new Scirocco offers quality performance mixed with uncompromising design and detail,” said Volkswagen communications manager of small cars Sarah Luckraft.

She continued: “Proximity London has created a campaign which conveys these attributes and connects them with our consumers.”

Consumers will also be given the chance to win a luxury break in Milan, including a trip to the famous San Siro football stadium.

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Related Topics: Direct Mail