Small business should ensure that they have web presence in order to improve their chances of being successful, according to Startup Co.

John De Groot, managing director of the advisory firm, claimed that entering the online age could play a “very important” role in increasing both profits and a business’ profile.

He noted: “The absolute key is the ability to generate enough traffic to the website to get the best sales end result.”

Despite acknowledging that the revenue raised by a website will vary according to the business model, Mr De Groot suggested an online presence could boost consumer credibility by illustrating “achievements, clients, partners [and] awards.”

He also underlined the important role played by security in maintaining consumer confidence, with well-known IT firms less likely to put individuals at risk of cyber crime.

Mr De Groot said: “There is sufficient good practice for small businesses not to be deterred by the prospect of buying and selling online.”
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